[Web Site Content - Image]

Web Site Content

The content is essentially the makeup of your Web site design. Content in this case is really the style in which you wish to present your presence. So the content of your Web site may very well be composed of a variety of items such as:

[*]Information
[*]Graphical Images
[*]Multimedia
[*]Demo products

So what does style have to do with anything? Well, the answer is everything and nothing. What I mean by that is, if you want to make a lasting impression, then consider how style goes hand in hand with the content and presentation. Several things will determine the style you choose, for instance:

[*]Services or products offered
[*]Targeted audience
[*]Available Web browsers
[*]Adopted Netiquette style guidelines
[*]And of course, what works and doesn't work

The bottomline is that you will want to make your Web site interesting, attractive and above all useful in content, if you want a good shot at return visits. If your Web site is boring, poorly designed or just plain lacks any useful content, you can pretty much be assured that you won't get many repeat visitors.

Here's something to keep in mind, everybody is a critic and it is virtually impossible to please everybody. So before you settle on a style, do some research.

[*] Visit other Web sites
[*]Join an online discussion group
[*]Read magazines and books
[*]Study the various published style guides
In case you decide not to employ the advice given above or perhaps your just in an information overload mode. Here are some basic tips to remember.
[*]You should have a basic understanding of GUI design.
[*]Be consistent, only apply a few basic document design principles.
[*]Incorporate proper typographic design.

And don't forget to include...
[*]Hypertext or [Hypermedia] links
[*]Contact information
[*]Date of creation and revision
[*]Statement of Copyright



Statement of Copyright
The Copyright Act of 1976 grants you certain rights under the law. The right to prevent others from exploiting your work for commercial purposes or for using it in such a manner that significantly prevents the owner from realizing expected profits. These rights can be described as:
[*]The exclusive right to make copies of the work.
[*]The exclusive right to prepare derivative works (based on the original work).
[*]The exclusive right to perform the work.
[*]The exclusive right to display the work in a commercial environment.
[*]The exclusive right to market or distribute the work.
A copyright protects the expression of an idea, rather than the idea itself. In order to qualify for copyright protection you must meet a few requirements:
[*]Originality.
[*]Work of authorship.
[*]Fixed in a tangible medium of expression.
I have only covered some of the basic understandings of copyright. In order to gain a full understanding, I recommend that you go visit the following sites:
[*]Copyright Clearance Center
[*]The Copyright Website
[*]Multimedia and the Law
[*]10 Big Myths about copyright explained.
[*]The ILTguide to Copyright
[*]U.S. Copyright Office
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Page maintained by John K. Hart, jkhart@pstbbs.com
Copyright ©1996 John K. Hart
Created: March 30, 1996
Updated: February 28, 1997

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