Though one of the most foreboding, treacherous chasms Team S&M had ever attempted to fathom, Sir Conrad I. Picklebutt III personally insisted on being the first to traverse the pit's depths... Needless to say, he was drunk when he volunteered, but that's beside the point. When the Chairman decides to go, it's best to stay out of his way... trust us.
After what seemed like hours, Sir Picklebutt finally reemerged, spouting tales of the treasures and long-forgotten civilations he had encountered. This was too much temptation for Sir Jackson, who immediately clipped into the belay line, and began descending into the mine. Unfortunately for the C.E.O., Sir Picklebutt had merely been hallucinating on a bad batch of beer and tuna fish, and the mine proved to be an unstable death trap, which collapsed on Sir Jackson moments after his arrival at the cavern terminus...
...where he lay clinging to life for several days. Fortunately, he responded rapidly to a Coors Light I.V. drip solution prepared by the Team S&M fast response team. Soon thereafter, rescuers were able to extricate our beloved C.E.O. thus avoiding a lengthy mourning period, not to mention a costly executive employment search.