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NOIE This look and feel I designed from a brief that stated that Australia's National Office of the Information Economy had to have a "wow" and state-of-the-art web presence, whilst being a "best practice" site. It had to work on early browsers, have disabled access, and be very correct in UI terms.
Whitewolf I designed this after feedback about Whitewolf's previous site (which I also designed) was that it was boring. It was a very simplistic, very minimalist look and feel that referred in its aesthetic to the Bauhaus era of modernist design. However purist its' intention, as a vehicle to market this web company in such a competitive arena this style of site was not doing its job and a more bold, flashy, futuristic genre had to take its place. I conceived this design after initiating and conducting a brainstorming session with members of Whitewolf's Front End Engineering and Development Team, which included HTML engineers and Account Managers. The salient conclusions that came from that meeting was that the company's number one selling point was in its back end sophistication and the intellectual edge it had with driving it. The new Whitewolf site had to reflect this. I conceptualised a design that featured graphical "layers". This was progressive in terms of technology as technologies such as DHTML provide layering of data within the browser. It was also an idea about the depths of potential this company can provide clients with their web solutions: the mechanics in the design reflect the sophisticated back end, there are other objects that reflect a middleware, and brighter, lighter surfaces appear on top that represent the front end.
E-Services I designed this quick site within Hewlett Packards' existing branding stipulations. This was a small site with a small time frame.
Combined Coaches I designed this look and feel for a tender and that tender was won.
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