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Phone: (+91) 9967023129 email:arupdutt@gmail.com |
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Professional Experience |
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Manager Marketing Times Financial Services caters to
the needs of NRIs and expatriates from various nations through services including
online money transfers, e-commerce, investments and specific content designed
for them. Have handled both Online promotions as well as Offline
marketing for the above-mentioned products with the company. §
Responsibilities
– Current (Manager Marketing - US channel): -
Marketing our International Businesses
(Indian & Global Remittances and NRI services) in the US Market. -
Planning and executing launch based
promotions (ATL & BTL) for our NRI Services (Window2India) and marketing
our Indian and Global remittance services (Remit2India and Remit2Home) - Identification and management of agencies to support activities in the US. §
Responsibilities
- prior to Current (Manager Marketing – Remit2India.com): -
Marketing Manager for Remit2India.com -
Managing the Loyalty program for
Remit2India -
Managing offline marketing initiatives
for Domestic business (Personal Financial Services – Broking of Mutual Funds
in the domestic market) n
Achievements: - Successfully
launched online promotions for Remit2India.com leading to substantial growth
in mobilization. - Launched loyalty program for
Remit2India.com Reliance Industries
Ltd. (Petroleum Business) Mumbai Marketing and Project Planning- Retail Marketing (Hospitality Services) Part of the core team in RIL’s Petro-Retail venture, worked on building value added services through a hospitality offering that grew to a total of 109 outlets, making it one of the largest Food & Beverage chains in the country. Experience gained was initially cross-functional being in project phase, later getting streamlined into marketing pan India. §
Responsibilities: -
Development of Marketing plans and
coordination of the same across the network. -
Development of new product offerings
for various target segments. -
Market research and analysis both for
the purpose of developing new products and services as well as to test
acceptability of the products among our target segments. - Network mapping for the various product
offerings. - Project planning and coordination
with Regional Teams. - Financial Projections &
Budgeting n
Achievements: - Part of the team involved in getting
sanctions for various products in the bouquet of offerings from the business. - Planned and implemented promotional
campaigns across the network. - Conducted pilot test for acceptability of
product offerings among the target segment. HLL, Best Foods
Division Delhi (Jan – Oct 2003) Sales Executive
(Management Cadre) n
Responsibilities: -
Institutional
sales for the states of Rajasthan and Haryana -
Development
of the Faridabad market n
Achievements: -
Developed
Haryana Tourism as a major client. -
Represented
North during a national conference held in Mumbai on the company’s 4x6 sales
technique. Trent (Westside) (Jun -
Dec 2002) (Campus Placement) Kolkata Department
Manager n Responsibilities: -
Achievement
of sales targets -
Competition
analysis -
Supply
chain management n Achievements: -
Managed
a staff strength of 21, which included 3 supervisors. -
Set
up the new 10,000 Sq Ft. Menswear department for the Kolkata Store. -
Managed
the department during a one time only “Buy one get one free” offer. Handled
approx 10,000 footfalls per day for two consecutive days with a total sale of
Rs. 94 Lakhs for the store. |
Internships
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Inika Technologies (VirtualPune.com)
Internship (6 months) Pune Taj Group of Hotels (Taj Bengal) Trainee (9
months - Full Time) Kolkata |
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Education |
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2000 – 2002 Symbiosis Institute of
Management Studies Pune PGDM
(Marketing and Operations) (Secured A Grade) 1997 – 2000 Institute of Advanced
Management Kolkata Bachelor
in Hospitality Management from the Robert Gordon University, Aberdeen,
Scotland. (Secured first class
marks) 1997 – 2000 Institute of Advanced
Management Kolkata Diploma
in Hotel and Catering Management (Secured first class
marks) Pursued concurrently
with BHM (above) |
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Awards Received |
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Received Gold
Medal in Hospitality Integrative Project during the Third year of
college. |
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Other Achievements |
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Won regional
round of the “Wills Favourite Foursome” Golf Tournament’99 and First Runner up in the National round. |