Let's talk about MTV
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Let's talk about MTV's music. Music, alone, is a very powerful medium.

Ever find yourself swinging to a groovy beat you hear on the street, in your wheels, or even on the bus? That's because music, alone, has the power of getting into your subconscious making it play over and over again in our heads with lyrics like "Hit me baby, one more time." from Britney Spears or "She'll make you take your clothes off and go dancing in the rain." from Ricky Martin. The list goes on.

Lyrics nowadays are about love, sex and, to some extreme, violence and Satanism! Artists like Marilyn Manson (who is actually a guy) profess to being Satanists in their songs and onstage. Long gone are the days of backmasking songs. Why? because nowadays, people don't care! They love it! It shocks and excites them!

Add the powerful medium of music with equally powerful visuals and it's a lethal combination. Moving images leave nothing to the imagination! Fast cuts, blinding colors, sexy guys 'n gals doing the wild thing on screen! Bikini-clad girls swinging while singing, "Give it to me baby! Uh huh! Uh huh!" That's MTV!

Young people today are called the MTV generation and this is with reason. According to the latest survey by the AMI Pax that measures cable viewership in key Asian cities including metro Manila and the AC Neilsen Cab Sat survey, MTV is the leading music channel for the Asian youth. And the numbers continue to grow! MTV Networks Asia operates three 24-hour programming services with a combined distribution of more than 100 million homes! In the Philippines alone, MTV reaches 6 million Filipino households!

The power of MTV cannot be ignored because the facts speak for themselves. Don't let your guard down!

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Christ's Youth in Action Foundation
Unit D, 4/F, Korben Place, 91 Roces Avenue.
1103 Bgy. Laging Handa, Quezon City, Philippines
Tel. No. (632)373-8723
Telefax No. (632) 411-3848