IB550

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International Marketing

Winter 2001

Class Notes   Deodorants for Europeans   Review Questions

Case Study Critical Questions

Class Notes

Presentations for 

January 6, 2001

January 13, 2001

January 20, 2001 on

Strategy

Global Marketing Strategy Diagram

Economic, Political & Legal Issues

January 27, 2001 on

Cultural Issues 

Global Marketing Research

February 3, 2001 on Target Market Selection

February 10, 2001 on Developing Marketing Programs

Vietnam Entry Case

Deodorants for EuropeansDeodorant psuedo-advertisement

Interim Peer Evaluation Forms

Final Peer Evaluation Forms

The paper & data

 

Review Questions

Study Guide for the Final including

Including 31 pages of Questions & Responses

Course Concepts Review

Laura Raymond's Notes on Example Final Questions & Answers 

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This page was updated on March 11, 2001 at 11:32 AM.