FLORIAN W. MARTENS

fwmartens@uwalumni.com

1309 Edgehill Drive, Madison, WI 53703 (608) 345 3532

Personal URL: www.florianmartens.com

 

OBJECTIVE


To obtain an entry level position in public relations / marketing communications.

 

EDUCATION


University of Wisconsin—Madison

Journalism Bachelor of Science; Graduated with Distinction, August 2001           GPA: 3.9/4.0

Area of Emphasis: Advertising & Public Relations                                               Dean’s List: 5 semesters

 

Relevant Courses:

Marketing Management             Media Planning                          Public Speaking

Mass Media and Human Behavior          Public Relations Campaigns                   Organizational Behavior

Communication Research Methods         International Communications                Promotional Campaigns

 

 

Marketing & Communications Experiences


1st place, National Student Advertising Competition (DaimlerChrysler), Account Director (October ’00–June ‘01)

  • Created a global branding strategy with research and execution focused on North American and Germany
  • Managed group effort of 19 University of Wisconsin students as account director

 

Wisconsin Idea Undergraduate Fellowship, Award Winner (March – August 2001)

  • Received $1000 research grant for development of a strategic communication campaign to raise funds for local community organization
  • Performed research and created campaign in cooperation with School of Journalism faculty member

 

Sonic Foundry Inc., Corporate Communications Intern; Madison, WI (May – September 2000)

  • Conducted and presented research of European media environments (UK, Germany and France)
  • Wrote pitch letters to editors, fostered media relations and pitched story ideas to editors in Germany and the U.S.

 

HTP Marketing Concept, Marketing Intern; Munich, Germany (May – December 1998)

  • Directed data-evaluation of worldwide marketing and brand research projects in fast-paced environment
  • Assisted account executives in day-to-day business, produced client presentations

 

HUDDLE Publishing Group, Text Correspondent; Berlin, Germany (since July 1996)

  • Wrote weekly news stories, features and columns on American sports, especially football
  • Editor of weekly column on sports memorabilia industry

 

 

Entrepreneurial Achievements


[fwm]—Mediaconcepts and Performance, Founder & Owner; Munich, Germany (since August 1996)

  • Founded, registered and licensed company for strategic communication concepts and implementation
  • Created and executed marketing and communications projects for clients in sports sector

 

Beachvolleyball Tournament, Munich, Germany (Summer 1998)

  • Developed and executed cross-media concept through broadcasting, print and online media
  • Recruited sponsors and coordinated event implementation; responsible for budget of $5000

 

 

Leadership Experiences


Writing Fellow (Undergraduate Peer Tutor), University of Wisconsin—Madison (since August 2000)

  • Served as writing tutor for undergraduate students in courses across the curriculum
  • Advised peers through written comments and individual conferences, coordinated efforts with professors

 

Phi Kappa Sigma Fraternity, Vice-President; Madison, WI (August 1999-2001)

  • Coordinated internal and external communication efforts, gained leadership experience as Vice-president
  • Responsible for $72,000 budget as member of Housing Corporation Board

 

 

Language Skills

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German (native speaker), also fluent in English, and proficient in French.

 

Technical Skills


German Air Force, Staff Officer; Landsberg, Germany (1997 – 1998)

  • Performed administrative tasks and fulfilled organizational duties as assigned by squadron commander
  • Promoted to non-commissioned staff officer after outstanding performance in the office

 

Computer Skills

  • Proficient knowledge of all Microsoft Office applications
  • World Wide Web site design, publishing and content development with FrontPage; HTML programming
  • Desktop publishing, layout and graphical design with Adobe PageMaker and Photoshop

 

 

Honors


Senior Achievement Award, School of Journalism, University of Wisconsin—Madison

Phi Kappa Phi Honors Society

Golden Key National Honors Society

National Society of Collegiate Scholars

Phi Kappa Sigma Harlow S. Roby Award for excellence in leadership      

Phi Kappa Sigma Scholarship Award, Fall Semester 2000

Best Chapter Web Site Award, Phi Kappa Sigma Fraternity, 1999-2000

 

 

References & WORK SAMPLES


Available upon request

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