Your foot's not flat, so why should your shoes be? Feet You Wear is a design concept that keeps this in mind throughout the whole shoe design process. 

Launched in 1996, it is a way of designing shoes, rather than being a single feature of the shoe. The emphasis is on using only what's needed. 

First, we made a new shoe last, one that curves and dips like the foot itself. The bottom of a traditional last, for example, is flat and has squared, bevelled edges. 
Then we created a new midsole to fit the new last. Instead of the usual flat structure, we again curved the midsole to reflect the curves of a foot. Notice the high, rounded walls to give you more stability, flexibility and torsionability. We also came up with a different outsole, one that would maximize traction and be adaptable to all sports.

To top it off, the upper on any Feet You Wear shoe is designed to provide the most natural fit and to give additional stability.
The biggest differences between a Feet You Wear last and a regular last can be seen in the rounded heel, at the arch, at the base of the fifth metatarsal, and at the sesamoid bones under the head of the first metatarsal (the ball of your foot).

The Feet You Wear last truly reflects the shape and contours of your foot and acts as a foundation for all stages of production of a Feet You Wear shoe.

Feet You Wear shoes are lower to the ground, with next to zero excess material. We've only placed cushioning where it's needed, so there's more feeling between your foot and the ground. And by being lower to the ground, you have more stability in both lateral and linear motions. If you are a woman (or RuPaul), it's like the difference between wearing 3-inch heels and none at all.

Feet You Wear is minimalist shoe design at its best.