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PR School-2002 Public Relations of Art.Art in Public Relations

Bulgarian version/bg

Public relations and communication management Departament of masscomunication

New Bulgarian University

Summer Workshop 2002: Public Realations of Art. Art in Public Realations

Guidelines for their application in     Bulgaria.  To be generated some contemporary ideas   in the development of PR as art.

Project Leader: Assoc. Prof. Dr.     Roussi Marinov  Assistant Project Leader: Dessislava     Nikolova, MA in PR;          Ph.D. student in Mass     Communications, NBU    24, 25, 26 July 2002 - Sofia,     Bulgaria

Aims of the Project

1.Compresive analisis of the role of PR in the popularization of art.Answering the question:How can international experience in the communications field utilized to the  worldwide promotion of the achievements of Bulgarian arts? 2.Revelation of the diverse points of view of lecturesq outside visitors and students on the extent to wich PR can be regarded as art. 3. Analisis of the communicative agression often used by PRpracticians and the compatibility of the communications techniques with the humane mission of art. 4. Display of the communicative techniques requared for the worldwide dissemenation of contemporary Bulgarian art. To create favorable conditions for    the     formation of joint scientific and     research teams aiming at joint research     projects on PR with the participation of     different Bulgarian institutions and     universities.

Summer Workshop2002

Public Realations of Art Art in Public Realations

24 - 26 July 2002 - Sofia, BG

Programme by Day

Description of activities and methodology        Duration:  Workshop of PR will be held on 24, 25 and 26 of July, 2002. It continues for three days..    Program of workshop (24 - 26, July 2002)      First day, 24 of July Morning session 09, 00 - 10, 00-Registration of the participants  10, 00 - 11, 00-Official opening. Report of the invited guest prof.Ivan Marazov on the universal role of Bulgarian art  11, 00 - 11, 30-Coffee break  11, 30 - 13, 00  Assoc.Prof. Rousi Marinov: Art in Public Relations-the unfulfilled communicative reality Discussions  13, 00 - 14, 00-Lunch break Afternoon session 14, 00 - 16, 00 Stoiko Petkov:Arts and Multimedia Scientific messages from students in NBU Annaouncement of the results of competition between students foe writing essay on PR of Arts.                                                         Second day, 25 of July Morning session    10, 00 - 11, 30  Dessislava  Boshnakova -Art in PR-How to use it? Assoc.prof. Bogidar Manov-Communications and cinema art. 11, 30 - 12, 00-Coffee break  12, 00 - 13, 00- Sevdalin Genov: The communicative experience of private galleries for popularization of art. Vladimir Gadgev: The market of Bulgarian art-myths and reality. Scientific messages and discussions  13, 00 - 14, 00  Lunch break Afternoon session    14, 00 - 16, 00   Show on performance American film.           Third day, 26 of July Morning session    10, 00 - 11, 30- Kamen Vodenicharov: PR and show production. Edita firm productions- PR of popular Bulgarian music. Maria Gergova - Sponsorship in the arts. 11, 30 - 12, 00    -  Coffee break  12, 00 - 13, 00   -   Lubomir Gyrbev Communicative aspects of the mastery of acting 13.00-14.00 Lunch Affternoon Session 14.00-15.00 Assoc.prof. Roussi Marinov: Basic conclusions and results of the summer PRschool2002 15.00-16.00 Closing of the Summer workshop with music and champagne. Participants: lectures and students from Sofia University, University of Rousse, Member of Bulgarian society of PR, International cooperation is established with IPRA and IABC/ International Association of Business Communicators/