How many ads for long distance service do you see on a weekly basis?
The answer to this question varies on the specific number but just about
all the answers would qualify as "Too Many".
According to the September 24th, 1994 issue of "USA Today", AT&T
spent 180 million dollars in 1994 just to produce their commercials. In
the same year MCI spent 100 million and Sprint spent 45 million. I think
you will agree that these companies have in no way slowed down in their
advertising expenses since then.
Who paid for this advertising? You...the customer!!
