jhy1971@ hotmail.com
Development of a Broadband Strategy at lycos-Bertelsmann. Creation of Lycos-Europe Broadband channel. Delivering the BT Broadbad Indirect channel strategy. Reduction of Sales cost by 90%in BT Openworld. Creation of Tinacria's presence in France and the UK (PR)
PERSONAL PROFILE
Strongly motivated with an international background and perspective. Specialising in development and marketing of the Internet (e-commerce and Broadband strategy).very creative. capable of achieving personal objectives and working on own initiative. Proven ability to work in a different work culture. Willing to learn and fast to adpat. Looking to take in responsability and aim to find a challenging position to develop my full potential.
EMPLOYMENT
- October 2000-present: Lycos-Bertelsmann. (Gütersloh, Germany)
Field: Internet portal
Post: Business Developement Manager (Merketing area)
Objectives and Actions of the post:
Broadband Business Marketing Strategy processes involving: a Broadband channel creation, search and marketing of the Broadband markets and how to arrive to them.
Advertising revenues. research into why ther are declining, development of marketing strategies to demonstrate the advantages of advertising with Lycos.
Sales tactics improvements. Sales channels.
Content deal search, negotiation and implementation. Search of suitable, pan-European providers.
Access deals for Lycos' ISP (Comundo): benchmarking, panEuropean deals, type of deals definition.
Business development in Europe. special focue on the Spanish and French markets.
Creation of an European Broadband team.
-March 2000-October 2000: British Telecom, Broadband Internet section (London, UK) (BTOpenworld)
MBA project: "Marketing Possibilities of Broadband Internet Services"
Indirect Channels sales Strategy: Reduction of sales costs from £30 to £ 3 (90%)
Increase of Indirect channels percentage sales.
Ways to overcome Broadband barriers.
Strategy Marketing Development in Broadbank for BT.
Market segmentation: Vertical-Horizontal markets.Identification of Niche markets and Gatekeepers.
Solving Brand problems: Timing, identity, presence and content.
-October 1999 - February 2000: Tinacria- Europe (Poitiers, France/Northampton, UK).
Post: Marketing PR Manager.
Objectives and actions of the post:
Opening of the enterprise in France and the United Kingdom.
Local French media link. Press kit. Speeches. Annual reports.
Client search and promotion of the Company.
- August 1998-September 1999: JURISCOPE (Futuroscope-Poitiers-France).
Field: International Juridical Data and Information Centre
Post: Consultant.
Objectives and action of the post::
Contact with clients
Elaboration of dossiers about international legislation (Spain and Hispanic America)
Elaboration and translation of juridical essays.
- June-July 1998: I.C.E.X. Trainee (Spanish Institute for Foreign Commerce) in the Embassy of Spain in
Ho Chi Minh City (Vietnam).
March 1997- June 1998: Econet, s.l. (Madrid).
Field: Consulting Bureau specialised in helps and subsidies
Post: Consultant.
Objectives and action of the post:
Consultation specialised in helps and subsidies
Presentation of dossiers and justifications of subsidies.
Commercial management with clients
Commercial management of databases specialised in helps and subsidies.
-January 1996-February 1997: Royal Conservatory of Music of Madrid
Field: Librarian administrative
Objetcives and action of the post:
Attention to the public
Administrative management of the Libray and administrative relations with the national and foreign readers.
Library statistics.
ACADEMIC FORMATION
- International MBA University of Leicester/ESCEM (Ecole Supérieure de Commerce et de Managemente
( Poitiers-Tours).Northampton/Poitiers. Double diploma. Project in British Telecom, Internet Broadband
section (BTOpenworld) (London, UK)
- Diploma in Management of small and medium size enterprises by U.P.M.-Universidad Politecnica de Madrid- .
- Degree in Law (5 years) by I.C.A.D.E. (Universidad Pontificia de Comillas in Madrid. Jesuits)
- Diploma in Business (3 years) by I.C.A.D.E.
LANGUAGES
- SPANISH: Mother tongue
- ENGLISH: Spoken, Written and Comprehension: excellent
- FRENCH:Spoken, Written and Comprehension: excellent
- ITALIAN and PORTUGUESE: Spoken: Intemediate. Written: Basic-intermediate. Comprehension: Intermediate
- GERMAN: Spoken, Written and Comprehension:Basic
COMPUTERS SKILLS
- WINDOWS 2000 and OFFICE 97 (Excel, PowerPoint, Outlook, Access), Internet (Netscape 4.5/Explorer 5.0)
INTERESTS
Drawing (Comics Book characters and Paintings), Architecture and Design,History of Art, Swimming