The Coca Cola Company
How did an innocuous soft drink, more than 99% sweetened water, come to be regarded as "the sublimated essence of all that America stands for"?   And what a quintessentially American tale it is.   Coca-Cola began humbly as a patent medicine amid the fervor and chaos of Reconstruction Atlanta.   A shrewd marketeer saw its value as a beverage, and it rapidly grew through the Gilded Age to become the dominant consumer product of the American Century.  Since its bubbly debut in an Atlanta soda fountain more than a century ago, Coca-Cola has grown into a $50 billion global enterprise whose trademark is the most recognized and beloved commercial symbol in the world.

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	Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World by Frederick Allen Paperback $12.80 (1995)
A history of the Coca-Cola corporation chronicles its successes and failures, including its recent breakthrough in the Third World, and provides a profile of the company's sixty-year chairman, Robert Woodruff.

Paperback $11.96 (1999)	I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta by David Greising Hardcover $17.47 (1998)	Hardcover $17.47 (1998)
David Greising's biography of Roberto Goizueta is the story of how Coca-Cola became one of the world's leading brands.    The story follows Goizueta, a chemical engineer, who first worked for Coca-Cola in Cuba. After the revolution, Goizueta came to the United States and went on to become the youngest vice-president ever at Coca-Cola.   In 1980, Goizueta became president of Coca-Cola and presided over the world's largest soft drink company until his death from lung cancer in 1997.

	The Coca-Cola Company: The WetFeet Insider Guide by Wet Feet Press, Gary Alpert, Steve Pollock Spiral-bound $24.95 (1998)
Based on extensive interviews with company insiders, this in-depth report on the soda behemoth is packed with information to provide the job seeker with all of the information needed to evaluate the company's culture and thoroughly understand the recruiting process.

For God, Country and Coca-Cola: The Unauthorized History of the Great American Soft Drink and the Company That Makes It by Mark Pendergrast Paperback  (1994) THIS TITLE IS CURRENTLY NOT AVAILABLE.

While the subtitle of Pendergrast's study suggests an ambush of Coca-Cola, the author obviously received at least semiofficial assistance in compiling his gossipy, essentially sympathetic history of a company that has attained cultural as well as commercial success.   The vastly entertaining, if episodic, narrative gets down to business with the story of Asa Candler, the Atlanta-based pharmacist who acquired rights to a patent medicine hawked as Pemberton's Tonic, renamed it Coca-Cola, and launched what became a multinational enterprise.   The founding father's heirs sold out to Robert Woodruff in 1919; during his long tenure, the new patriarch single-mindedly focused on making the brand as familiar a symbol of America around the world as the stars and stripes.    -- Copyright ©1993, Kirkus Associates, LP. All rights reserved.