Casio has a distinctive originality that no other company can match. We understand that innovative products are never the result of simply improving on what is already available. The human mind has a tendency to be bound unwittingly by the limits of common sense. So revolutionary products can only be created when we step outside the boundaries of conventional thinking and undertake a penetrating new search for what is best, right and ideal.

Dreams and ideals cannot be realized by means of conventional ideas and technologies. That's why Casio's approach to development is to set a challenging goal and tackle it from every possible perspective - until what "simply can't be done" gets done. In the 40-some years since we gave the world its first electric calculator, we have demonstrated an unwavering commitment to taking on new challenges. Today, we are taking advantage of digital technology, with all of its unlimited possibilities, to go beyond mere customer satisfaction and astonish and inspire people with our products and services.

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