Museum membership and patronage of the Museum Shop help to provide the Chrysler with the means to bring exhibitions and events of the finest caliber to the people of Hampton Roads. Being a non-profit entity, it must strive to generate funding in unconventional ways. One of these is the idea of increasing the revenue stream from it's gift shop during the holiday season. The Museum Shop takes pride in offering pieces that are unique. The thought was to redirect consumer traffic and target holiday expenditures toward the Chrysler at an opportune time and to promote the purchase of a Museum membership as a holiday gift as well.Given the unique offerings and presence the museum had to offer, the advertising campaign shown here was created.