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WHAT
IS EFFECTIVE DESIGN?
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Effective
design encompasses an innovative yet
functional
approach to solving a communication need,
using
four basic steps. Strategic planning, dedicated
research
and creative conceptualizing are the basis of
effective
design techniques, long before any actual
design
work is ever done.
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STEP
ONE: Know the goal
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What
is the expected outcome of your particular project?
What
will be the measure of it's success? Broad goals
and
objectives need to be filtered down to a definitve
plan.
ArtWorks will help you define that goal and use
that
information as the first component in creating a
lasting
impression.
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STEP
TWO: Know the audience
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Who are
they? What speaks to them? What action do
you need
them to take in relation to your promotional
materials?
Do they need concise information in a
simple
yet dynamic format, such
as an
annual report or technical manual? Are you
advertising
a specific product or service, compelling
images
and copy more geared toward a call to action?
Artworks
uses this technique as the second component
in providing
their clients the competitive marketing
or promotional
edge they need.
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STEP
THREE: Know the medium
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Which
type of promotion would be right for you?
Print
advertising? Special industry publications
or newsletters?
A full-color catalog? Which one will give
you the
most flexibility and opportunity for growth without
re-working
the design concept when adapting it to other
mediums?
There are many different ways to achieve the
same
goal, but making an intelligent marketing choice is
the hard
part. This is the third step on ArtWorks road to
creating
effective design for their customers.
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STEP
FOUR: Create
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NOW it
is time to let Artworks do what it does best -
design
your project based on sound marketing principles
backed
by a clear goal aimed at the correct audience.
Browse
through our site to see a little of what real world
marketing
and promotion looks like. These are examples
of real
projects that generated real results.
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Contact
ArtWorks at
webmaster@artwrkz.net
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Please
leave a brief message along with your name,
company
or organization and telephone number.
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Copyright
1999 Westech Publications. All rights reserved.
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