We can't begin to say how really important a good, professionally created logo is to a business. A logo and a firm's corporate image is absolutely essential to growing a business.       The logo is a firm's brand on the door. It needs to stand out and project an image that your product or business is superior to your competition. To stand out in your field.        Looks really DO count in today's challenging marketplace. This has been proven many times over. When shopping, how often have we decided on making a purchase based on a product's packaging? Were we influenced by its attractive logo, smart graphics and imaginative sales pieces? Does the company image give the impression that they appear strong and would be around tomorrow? The logo mark is really a firm's most important 24-hour sales tool. To clients, it also projects efficiency and stability.       A good, memorable logo will attract more clients and define a business. It projects to the consumer that a firm is established. It says that a company is committed to its growth and customers. It can make a firm appear to be bigger and more successful.        Successful logos and images are projected in the graphic marks for United Airlines, the CBS eye, NBC peacock, Nike, Arthritis Foundation, Honolulu Board of Water Supply, Travelers Insurance umbrella, and similar simple, efficient corporate logos. Timeless, memorable logo marks that work.