JENNIFER EILEEN HENION
Education
William E. Simon Graduate School of Business Administration, University of Rochester, 1998-2000
- Master of Business Administration, GMAT 680
- Awarded Merit Based Scholarship
- Elected President of The Simon Writing Center
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Concentrations in Marketing, Computer Information Systems
First Place Award, Annual Marketing Case Competition
Elected Communications Co-Chair of Business Women's Forum
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Middlebury College School of French, Middlebury, VT, Summer 1998
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Created and maintained French School newspaper web site during graduate immersion program
Vassar College, Poughkeepsie, NY, 1994–1997
- Bachelor of Arts, Economics and French
- General Honors, Departmental Honors in French
- Editor-in-Chief, Vassar Daily 1995–1996
- President, Vassar French Club 1996–1997
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Phi Beta Kappa
National Dean’s List 1994–1997
Omicron Delta Epsilon Economics Honor Society
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WORK Experience
Eastman Kodak Company, Rochester, NY, Spring–Summer, 1999
Consumer Imaging Marketing and Strategy Intern
Designed programs to increase sales of and loyalty to Kodak cameras by sales representatives and retail clerks throughout the world.
Compiled and analyzed global sales data to provide legally defensible justification for Kodak’s best selling 35mm camera advertising statement.
Assessed competitiveness of Kodak videotape web site and presented findings internally.
Designed banner advertisements for Kodak videotape and proposed Internet marketing strategy.
Proposed changes to Kodak camera web site to better meet consumers’ pre- and post-purchase needs.
Prepared assessment of camera industry in 20 countries for use as reference for Consumer Imaging department.
Prudential Serls Prime Properties, LaGrangeville, NY, 1993–1998
Marketing Assistant and Receptionist
Improved effectiveness of advertising by analyzing calls in response to ads by medium, ad type and call time. Recommended use of high response media to maximize advertising dollars.
Improved tenant satisfaction by initiating new procedures for maintenance of Office Parks. Features included a
"two-way" communication model and a verification system for repair completion.
- Targeted customers with customized promotional materials that featured New Homes sites.
- Designed ads for homes, verified information, submitted to Harmon Homes, audited invoices and tracked expenditures.
- Calculated company market share, created Excel charts for use as promotional material given to customers.
Random House, Inc., New York, NY, 1997–1998
Contracts Coordinator
Improved process time and client relations with authors while reverting copyrights to authors
Maximized revenue and expedited publication of books during contract negotiation.
Planet Cyber Café, Paris, France, 1996
Web Development Intern
Generated a 22% revenue increase by designing web site to facilitate information flow and usability. Also increased average "eyeball time" spent on web site.
Created café publicity campaign and successfully negotiated discounts for frequent Internet access.
Provided tailored Internet training for individuals and groups, including students and government officials.
Dutchess County Association of REALTORS, Poughkeepsie, NY, 1994–1995
Assistant to CEO
Chose new member orientation material, announced sessions and tracked completion of orientation.
Updated members on events and news through newsletter, instituted weekly information fax to member offices.
SPECIALIZED SKILLS
- Designed web sites for Vassar French Department, Simon Writing Center and personal home page (http://www.geocities.com/jehenion.geo).
- Microsoft Office Professional 97, Adobe Photoshop, CorelDraw, PageMaker, Wordperfect, Visio, HTML, some Java.
- Fluent in French, proficient in Spanish, Italian and German, exposed to Japanese and Modern Greek.
- As Vassar Volunteer Coordinator (1995
–1997), organized musical performances at nursing homes and performed original compositions, classical, jazz and popular music on piano, violin and trumpet.
