Our Goal:

To successfully incorporate a promotional Incentive Program
for Medscape members only

Benefit

Create a mutual relationship w/members

Expand awareness of brand

IP can potentially stimulate a growth in site usage

One way stragedy to elevate the percentage of acquisition and retention

The Ideal IP:

Should be coherent and apprehensible

An IP that efficient and competitive

An IP that has proved to be effective and produced outstanding results

Interesting Items:

Medscape Merchandise

Music Inventory

Computer Software

Gift Certificates

Books

Travel Gear

MD Benefits

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