| Targeted Marketing
Aerial Publicity’s nature allows the sponsor to reach distinct markets while
providing major visibility.
This market saturation would be extremely difficult for a competitor to surpass.
Floating Images can inflate your Corporate Balloon & be
ready in 30 minutes to create a seven-story billboard.
Be readily & quickly transported to another event or location: e.g. Stadium, City or
along major traffic routes.
No major cleaning up or dismantling time and bills etc. Definitely environmentally
friendly.
Competition themes & Trade Promotions can be developed around them.
Although difficult to determine, the DAR (day after recall) of a Balloon can be assumed
to be greater than other forms of outdoor media.
Industry Events
Using Balloons, new products and services can be launched, where they will maximise
promotional impact and are impossible to ignore.
Point of sale impact can be heightened by their appearance.
Receiving unsurpassed attention at trade shows, conventions & other industry events
can dramatically increase corporate profile, commitment & entertainment.
As a Sales Tool
A balloon flight is a unique gift, anyone can buy a client’s dinner.
Many minor or major Sales, will be a direct result of these balloon flights.
Clients can be given & shown that special attention.
Offering a balloon flight to key clients, managerial and sale representatives will lead
to successful business.
For great motivation and incentive, for those who have met product sales or performance,
etc.
Media Coverage : The Media loves a balloon!
The unusual nature of hot air balloons means that they attract exceptional media
coverage in their own right in the form of extensive press and TV coverage.
The media shows great interest in covering balloons due to their uniqueness and human
interest.
From live Radio broadcasts from the balloons as they fly over major cities, to local
& national Television, various Magazines & Newspapers colour photos and articles.
Marketing & Management Agencies understand that the coverage the Balloon receives is
of primary importance to the Sponsor and their Image.
Marketing and Balloon Teams will work closely with the media by providing press kits,
balloon flights and interviews whenever possible.
The future efforts will result in prime coverage in newspapers, local and national
coverage on television and radio.
Special Events
Additional exposures at major sporting, musical & cultural events, airshows, or
outdoors or charity events, etc.
You can choose an event that has demographics that match your target audience.
You will achieve major exposure as the balloon will stand out from the activities the
spectators are expecting to see.
Community Involvement
You can position yourself as a supporter of Charitable and Community organizations by
participating at their special events with your balloon.
Make the Balloon the special event for either the Charitable or Community you wish to
support and benefit.
Provide demonstrations and sponsor packages to children’s hospitals or schools
while in the local community.
These last two suggestions are Prime Media Bait that’s beneficial to your CORPORATE
IMAGE!
More and more companies are aligning themselves with Not for Profit Organisations in
cause related marketing activities.
This is one more avenue to maximise the relationship and the visibility.
Discuss with Floating Images for some exciting and interesting program ideas.
Memorabilia
Media, VIP guests and Spectator giveaways can include photos, stickers, T-shirts, caps
and balloon pins, etc.
The balloon team can carry these to be distributed to the Media, VIP guests and viewing
public.
Summary
As you can see a Hot Air Balloon
Marketing Programme can be utilized in many ways.
It can become one of the most Powerful and Flexible Marketing Tools
by virtue of its Impact and Adaptability.
All that will be left of
your Corporation’s Presence is your Image. |
