The Psychology of Dating
The Use of Persuasion
in Social Situations:
The First Date
Persuasion is a great way to get your way. When it comes
down to it, that is all persuasion is. It is a set of tactics
aimed towards getting what you want. Persuasion is utilized
daily in a heuristical (rule of thumb) fashion: we beg,
whine, cajole, and bargain for better grades, more food,
longer sleep time, and many other things. We use the
persuasion heuristic fairly often; like most heuristics, we
use it so much that we don't even notice. One of the
situations in which this particular heuristic kicks in is the
first date (note: for the sake of simplicity, the scenarios
contained herein will be in the framework of a man taking out
a woman, though the principles apply both ways).
One of the primary aims of a first date in a relationship
is to entice the other person to want to do it again. As a
result, we subconsciously apply persuasion techniques through
two different routes. The central route is most obvious in
its implementation, whereas the peripheral route is quieter
and usually less noticeable.
The central route joins systematic arguments to stimulate
a favorable way of thinking. This is the most visible route
because it deals with interacting with an analytical and
motivated audience (Myers 1994). The woman being taken out is
the audience. She is skeptical about him because it is their
first date, and she doesn't know much about him. However, she
is motivated to learn about him so that a relationship may
develop.
When confronted with this scenario, the central
persuasion route kicks in. A logical set of arguments are
presented affirming enjoyment, and then the audience is
persuaded to do something in the future. Statements such as
"this was fun" "good dinner" "good movie" point towards an
enjoyable time. They add up and point towards questions like
"would you like to do something next week?" "Would you like
to come in for coffee?" along with statements like "call me
tomorrow" and "Let's do something again next weekend".
This brings up rhetorical questioning. Rhetorical
questions can be very important when dating. Questions such
as "Did you have fun? Fun is good, right? Wouldn't you like
to have fun more often?" are good examples. They may not be
the smoothest lines in the book, but they do exemplify good
tactics for posing questions that inevitably must be answered
in a light that favors your perspective.
An alternate manner in which the central route can be
applied is through her friends. Credibility is a key factor
in this type of persuasion, especially because it utilizes the
central route. Credibility depends on the communicators being
confidently knowledgeable and trustworthy. Since she would
perceive her friends to be confidently knowledgeable in
knowing her "type" and since she would presumably trust her
friends, her friends could be considered credible sources. In
addition, the repetition of having multiple people talk to her
would reinforce the message better than one alone.
A credible source presenting a persuasive argument can
make the audience shift her mind towards the source's view.
Later, the suggestion will remain in the audience's mind as a
good idea, without the connection to the credible source.
This is known as the sleeper effect. The net result is her
friends telling her you're a swell guy, and a few weeks later
she thinks that you're a swell guy, and figures that she
either made that decision independently, or that her friends
knew what they were talking about.
Attractiveness is also useful in dating, obviously.
However, the attractiveness referred to here is merely the
attractiveness of someone similar to the audience. As a
result, people tend to converse (at first) about their
commonalties or shared experiences when they first begin
interacting with one another.
The central route isn't the only path available however;
the peripheral route is used extensively. The peripheral
route is implemented when the audience is not analytical or
involved (Myers 1994). This isn't to say that it is used only
when the young lady has become bored; on the contrary, it can
be used with anything on which the young lady isn't currently
focused. There are several ways in which the peripheral route
can operate.
An obvious application, especially in dating, is
attractiveness in regards to physical attributes. When a
person is physically attractive and the person they are
courting is focusing on their words, their attractiveness
speaks to the other person's brain, causing them to be more
affirmative and responsive. Likewise, clothing is something
that most people do not concentrate upon but notice in the
back of their mind. This is obvious in a dating situation.
If a young man wore a lime green leisure suit when he took a
young lady to the opera, he most likely would not see her
again.
Whether someone is dealing with the central or peripheral
route, good feelings are obviously a plus when interacting
with someone. Nobody likes to go out to have a good time, and
end up spending the night with an exceptionally moody
individual. A cheery disposition can not only cheer up those
in a bad mood, but also make others more willing to go along
with what you have to say.
The effect of arousing fear might be thought at first
glance to be an absurd proposition when discussing dating. In
actuality, "arousing fear" can just be casting an alternative
to the argument as unappealing, and has the potential to be a
useful tool when used subtly. One obviously cannot make
blatant statements like "I am horrified that I will die alone"
out of nowhere. Instead, subtle statements such as "I much
prefer having someone there for me" and "I like seeing you--
It's always nice to be out with someone rather than spending
the night watching TV." Imply that the current activity is
favorable, and that the substitute (having no one there for
you, watching TV by yourself) is bad. It also implies that
the alternate situation is the only other option. This may
not necessarily be the case, but most people will not pick up
on the undertone of the phrase.
In general, we use the persuasion heuristic often; it is
too useful to not use it. With knowledge of how it works,
dating becomes much easier and pick up lines become more
powerful. If knowledge of the persuasion heuristic is
intensely studied, a person can become a pick-up wizard,
unless he or she is ugly as death. Heck, this paper could be
entitled "How to Become a Chick Magnet", except 1) we have to
be politically correct, and 2) this paper applies to both
sexes.
A skilled person can follow the guidelines supplied in
this paper and start a relationship: He talks four of a young
lady's friends into suggesting that he's a great guy to date.
The guy asks her out, using the rhetorical "what've you got to
lose?" They go out, he wears studly clothes and gets a spiffy
haircut and talks about everything she loves (he knows this
because he has spied on her). He is cheerful and upbeat, and
tells her what a good time it was, how delicious the dinner
was, how good the movie was, and how nice it was to not be
alone watching TV. She agrees, and he then asks her if she'd
enjoy doing something the next weekend. Since he provided
such well founded evidence, she finds it hard to resist; and
so begins a wonderful relationship.
References
Myers, David G. (1994). EXPLORING SOCIAL PSYCHOLOGY.
New York: McGraw-Hill.