Gerard Huerta was educated at Art Center College of Design and began his professional career in 1974 as an album cover designer with CBS Records in New York. He left CBS in 1976 to start Gerard Huerta Design, Inc. and has been drawing letters and numbers ever since.
Herb Lubalin wrote in Print Magazine's Typography issue "Gerard Huerta, whose work is a throwback to the intricate, complicated and colorful style of the early 20th century cigar-box labels, never ceases to amaze me with the beauty of his design and technical proficiency." He has been featured in Money Magazine, The Penrose Annual, Typographic i, The Graphis Business Issue, How Magazine, Step-By-Step Magazine, Westport Magazine and the books Graphis Typography 1: Masters of Typography, and Friedrich Friedl's reference book Typography: When Who How.
Some of his logos and logotypes
have included Swiss Army Brands, MSG Network, CBS Records Masterworks,
Waldenbooks, Spelling Entertainment, Nabisco, Calvin Klein's
Eternity, Type Directors Club, the mastheads of Time, Money,
People, The Atlantic Monthly, PC Magazine, Adweek, Us, Conde Nast's
Traveler, Working Mother, WordPerfect, Scientific American Explorations
and Architectural Digest, as well as corporate alphabets
for Waldenbooks, Time-Life and Conde Nast. He and illustrator Roger
Huyssen produced the theme art for Super Bowl XXVIII as well as logos
for the Breeders' Cup annual events. Gerard also designs and draws dials
for Swiss Army Brands watches from his Southport, CT studio. All artwork
is produced and provided digitally.
